Online Resume: Experience & Project History
I have over fifteen years of hands-on experience in web development, interface
design, data modeling, and technology project planning and management. I
have witnessed the evolution, standardization, and growth of many
web-centric technologies including Javascript / ECMA262, .NET, SQL, AJAX, JSON, CSS, DHTML, and Jquery. The
following list of jobs and projects represents a partial summary of my
extensive background in software design, development and
implementation.
Relevant Experience:
Elaborative Technologies
SalonBuilder
Santa Rosa, Ca
Vice President, Secretary - 10/01 to present.
Development duties include design and programming of Elaborative Tech.
internet properties as well as extensive consulting and development of
extensive enterprise thin-client applications for web-centric
corporations. Executive duties include corporate record keeping and compliance.
Management Duties include planning and execution of strategic initiatives, lead
generation and sales, and creative oversight.
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Lead developer for SalonBuilder.com, SalonEmployment.com, and SalonEvents.com,
a family of web sites serving the professional salon industry.
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These sites serve thousands of salons, day spas, and industry professionals
worldwide with online tools and business services.
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As lead developer for these sites my duties include UI design, information
architecture, database development and optimization, and complex programming
tasks.
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Coordinate with the president to establish technical objectives and management
of a team of developers, designers, and contractors.
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Project coordinator and developer for BehindTheChair.com. This web site
serves the professional salon community with information, content and business
services.
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As an initial development project, the building of this site included the
migration and importation of many separate, uncoordinated legacy systems
using a variety of technologies (perl/cgi,php,asp,static html) into a single,
cohesive, SQL driven .NET application web site.
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Features vast libraries of web based multimedia content of all kinds, as well
as interactive community features, job advertising, classified ads, and a
highly sophisticated banner ad management system for monetization of site
content.
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This site features the largest educational store for the professional salon
and spa industry with deep-integration with third party
distributors and an extensive digitally rights managed Video on
Demand (VOD) system.
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Developer of the Elaborative Toolbox online marketing and communication tools
suite, a multi-tier .NET application framework and component integration
project.
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Features sophisticated content management, email newsletter and marketing
tools, and dynamic survey/registration form capabilities. Runs on a combination of best-in-class technologies including SQL Server for data, .NET for back end, and jquery/ajax/geojson for UX/UI features. Developed for entertrise use and licensing.
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Highlights include the development of windows services for scheduling and
sending email campaigns,
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Use of regular-expression based ISAPI filters to allow development of
"phantom sites" which exist entirely in a vast normalized SQL database.
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Integration of significant GDI+ functions for dynamic web-based image
manipulation, thumbnailing, and rapid prototyping.
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Extensive GIS features implementing geospatial data providers and tile servers for resource management and mapping functions. Implemented sophisticated GEOJson data sources over MapBox, interfacing w/ census data and develping custom shape and path layer visualizations.
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Massive work force tracking features and management tools, which scale from hundreds to thousands of users, from adminsitrators, salespersons, trainers, coordinators and high level managers, allowing efficient management of distributed work forces on a national scale.
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Financial reporting and sales data collection and analytics, featuring exchange rate conversion features and interactive reporting serving a global network of distribution companies in over 30 countries.
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This flexible framework of modular components and interfaces provides basis for
multiple corporate-licensed applications including top global companies.
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Developed a powerful membership based thin-client business tools suite for YBN
/ SalonTraining Intl., a major consulting and training firm for the
professional salon industry.
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Features a real-time online booking and availability management system for
salons with extensive service to employee relationship customization and
calendaring functionality.
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Emarketing / templatized newsletter systems with bulk import functions using
JET and ADODB, plus extensive high-level SQL. Email is enqueued and sent using
multi-threaded windows services with view/click/bounce tracking for effective
penetration reporting and campaign tracking.
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Master Services Provider agreement with Agilent Technologies, developed
extensive systems to support elearning content delivery and assesment for
engineering related products.
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SCORM/AICC compliant templates for audio/video content delivery and slides
featuring interactive drill down content.
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Adapted for cross-platform delivery using Flash player for distribution
and sale on CD-ROMs.
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Developed cost-saving technology for direct management of certification
content by EESoF Customer Education department educators and engineering
product support staff.
ClubSalon
Windsor, Ca
Multimedia Developer- 7/00 to 10/01
Duties include design and development of the ClubSalon.com e-commerce portal and
support materials. As one of the lead developers on the site, I am responsible
for most aspects of enterprise-scale web site planning, design and management.
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Work in a creative programming role among a growing department of web
developers, programmers, DBA's, graphic designers, and production assistants.
Reported directly to VP for project assignments.
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Used ubiquitous HTML, VBScript, JavaScript, CSS, SQL DML, and
Flash(ActionScript) to program and add functionality to nearly every page of
the enormous CS site, in a structured, multi-server staging environment, with
version & source control.
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Designed and programmed original graphic UI's for the entire Product Ordering
section, the WYSIWYG Web-Site builder tool and templates, the Events Calendar,
Bulletin Board, User Registration System, Help Sections, and nearly every
advanced site feature.
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Developed multimedia support materials for President and VP's including Flash
Presentations, PowerPoint shows with shockwave content, print materials,
web-based tutorials/demos, Cross-Platform CD-ROM's and more.
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Corresponded with management, marketing, and customer service personnel to
establish new site initiatives, respond to customer usability issues, and
improve site performance.
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Developed a comprehensive error handling program for site programmers, to
either suppress and email, or display, different ASP error messages based on
user credentials.
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Implemented the BrowserHawk user detection technology to provide the best
possible level of browser compatibility for site users.
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Designed the CS product photography studio and partially developed the initial
product databasing interface for a 50,000+ part product DB
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Conceptualized and developed the Sales Force Automation (SFA) aspect of the
ClubSalon site, for participating distributors to communicate with their sales
teams and allow ordering via the web.
PBHS inc.
Santa Rosa, Ca
Graphic Design Associate- 10/99 to 7/00
Duties included design and deployment of personalized websites for dental
specialists and development of new features for use on all PBHS websites. I was
also responsible for inter-office and call-in technical support, and various
sales-related activities.
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Developed all content, graphics, and interactivity for over twenty personalized
websites. The design process involved:
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Initial Phone Consultation with doctors to determine design and interface
preferences
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Employment of collateral materials and newly developed content to compose a
design proof
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Upon approval of proof and acquisition of personalization materials, the sites
were posted via ftp to a remote server, and all remaining graphics and content
were added.
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Secure Cold Fusion and ASP forms were set-up and tested, email accounts
administered, and domain activated.
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Revisions and additional content were continually added until final approval
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Created multimedia graphics and modules for use on multiple websites, including
use of metastream, quicktime, real video, and flash technologies.
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Succesful management of up to twelve accounts at a time and provision of
technical support and troubleshooting for incoming calls and in-office issues.
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Held office meetings to teach other designers new techniques and software such
as flash, photoshop, golive, stylesheets, form programming and more.
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Travel to dental conferences in locations throughout the U.S. for sales of
websites and related PBHS products
Ryan Cooper Multimedia
Santa Rosa, Ca
Owner / Graphic Designer- 10/98 to present
As an independent contractor of computer graphics, I worked for several
individual companies in a variety of capacities. My contract work has included:
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For Agilent Technologies Inc.
Developed a new self-administered learning content management system for the
Agilent customer education department. The system was developed to replace a
problematic system originally developed by PriceWaterhouse. The new system
features a full suite of collaborative online tools for the development,
management and deployment of advanced learning content and courses targeted
towaed the enginieering community. Produces AICC/SCORM compliant courseware
with audio, video, PDF, image and text elements. Also developed a full Flash MX
2004 Pro presentation platform for disseminating this same content via CD-ROM.
Though my excellent relationship and work with Agilent my company was assigned
the coveted Master Services provider status.
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For Brainbench Inc. in Virginia:
BrainBench is the world's leading skills certification authority offering
Computer Adaptive Testing via the Web. They have administered certification
test to over 3 million users on more than 350 different software programs and
subjects.
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Due to my outstanding score on the Flash 4 certification test, I was contacted
to develop an upgraded test for Flash 5.
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Process involved analysis of Flash 5 software and existing Flash 4 test
followed by development of test "blueprint" and multiple choice items based on
ISO certified procedural rules for computer-adaptive-test development.
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Developed a total of 150 original multiple-choice questions about user
interface, strategic planning, optimization, and conceptual knowledge of Flash
5 software and ActionScripting.
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For Valley Plastics Mfg. Inc. in Santa Rosa:
Valley Plastics is a locally owned plastic machining and fabrication company
providing high-efficiency services to the medical, wafer-fab and aeronautics
markets.
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Planning and consulting for design of a comprehensive ASP based company
website. This site contains educational and promotional materials as well as a
B2B section containing customer account tools and limited e-commerce
functionality.
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Extensive ASP and VBScript programming for implementation of a browser-based
news administration section, allowing for easy updating of job listings,
performance stats, links, and other company news.
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Developed a Scheduled Data Transformation (DTS) Package in SQL server
enterprise manager for importation of customer account information from the VP
in-house Filemaker Database, via a simple FTP transfer routine.
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Design and deployment of a 12-table relational SQL database for access via the
web.
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For SMD Investments in San Francisco:
SMD Investments is a privately owned Day Trading facility run by Steven
Matthew David, former owner of the multi-million dollar company Matthews
Electronics in Daly City.
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Designed dozens of fully animated 12-second advertisements using Macromedia
Flash, for display on a large Electronic Message Center (EMC) which hangs over
the city's financial district on California St. I designed ad spots for such
businesses as the SF Examiner, GTE cellular, Ameritrade, Game Gallery, KBZS
radio station and more, and numerous expositions and high tech seminars.
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Created various full color and B&W promotional flyers and mailers to
advertise the EMC and other services of SMD investments.
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Designed websites for promotion of the EMC as well as for a day trading
training service called "Trader Training".
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Correspondence with multiple clients in the business community to develop
dynamic ad content and copy for promotional purposes.
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For Hemp Solutions in Santa Rosa:
Hemp Solutions was a small retail store located in downtown santa rosa,
specializing in "natural fiber" products and clothing.
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Created all original text content, graphics, and interface for
HempSolutions.com website and online marketplace.
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Digital photography of over 100 products and subsequent cropping, editing and
preparing of files for internet presentation.
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Consulting and correspondence to establish a sound business strategy for
internet sales.
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For ClubSalon.com in Windsor:
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Designed a full motion interactive animated presentation for distribution on
CD-ROM. This six-minute promotional animation included narration, music,
original graphics, photography, and text to inform potential clients of an
internet based business service.
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I designed this project using Macromedia Flash 3 & 4 to create an
auto-executing program with rich synchronized sound streams edited in Adobe
Premiere 5.
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After receiving a basic description of the services offered, I developed and
wrote all narration and copy used in the presentation.
Precious Productions
Sonoma County, Ca
Owner/ Graphic Designer- 7/98 to 10/99
Precious Productions was a small business specializing in the promotion and
production of live entertainment events throughout the county. As co-owner of
this business, I was responsible for all aspects of service-oriented business
management. Some of my specific duties were:
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Design and production of flyers, posters, hand-outs and brochures from concept
to printing. This includes extensive use of computers, printers and xerox
machines for typesetting, layouts, color corrections and image compositing and
editing.
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Production of live events including photography and videography of perfomances,
sound and light management, timekeeping, equipment moving, and general
management before, during and after events.
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Creation of CD booklet, case and face for the local band Kabala. This included
design and layout of original artwork, lyrics and photos. Accurate color
separations and use of templates in Quark and Photoshop were required.
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Manager of circulation for Section M magazine; a 10,000 copy monthly music
magazine. Included creation and upkeep of a Microsoft Access database for
management and tracking, distribution of mags, and contacting volunteer staff
on a regular basis.
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Writing of contracts, production proposals, press releases, published articles,
and advertisements for all shows and events. Formulation of a business plan and
mission statement, and acquisition of a fictitious business name, an office
with a T1 internet connection, and other legal and planning requirements.
Sonoma County Conservation Action (SCCA)
Santa Rosa, Ca
Field Organizer- 5/98 to 11/98
Duties included door-to-door political organizing, data entry and employee
training. Donated a website re-design to the organization. SCCA is a
county-wide non-profit grassroots citizens group which works on local
environmental issues. My responsibilities included:
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Walking residential neighborhoods in the county to educate and mobilize support
around local issues regarding city planning, public transportation and resource
use.
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Re-designed SCCA's main membership brochure to maximize response. Entirely
re-created the organization's website layout and graphic presentation to
involve Java script and animations.
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Assistance to manager in record keeping and data entry.
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Training of new employees in communication skills, goal setting, assertiveness,
and record keeping.
Cooperstown Collectibles
Santa Rosa, Ca
General Manager- Retail. 9/96 to 4/98
Sales Clerk- 6/95 to 9/96
General Help- 2/90 to 6/95
Duties included all aspects of small business management, basic accounting and
data entry, and all phases of daily retail sales and operations. Cooperstown
was a family owned retail establishment that carried a wide range of
periodicals, games, robot kits, trading cards and sports memorabilia.
Responsibilities gradually increased to encompass all of the following:
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Inventory control of thousands of individual items.
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New product acquisition; Telephone and E-mail ordering from catalogues and
pre-release publications and "on the spot" ordering decisions. Acquisition of
robotics products in Fall '97 led to 25% increase in sales over 3 month period.
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Design of creative promotions, advertisements and in-store artwork.
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Assisted in maintenance of Cooperstown's commerce website and instituted an
online sales department for email correspondence.
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Replenishment of sales floor materials, display creation and organization, and
pricing determinations. Aesthetic arrangement and dynamic product groupings
were highly emphasized.
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Implementation, retention and expansion of a large weekly comic book
subscription service. Total of ~70 members by 1998, accounting for 75% of comic
book sales.
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Responsible for considerable product knowledge, learned quickly and frequently
the properties of all new releases and to kept up with sports scores, rules,
and various other statistical data pertinent to the industry. I was considered
by customers to be an authority on gaming, robotics and sports.
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Telephone, Mail and E-mail correspondence with manufacturers, distributors, and
customers.
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Operation of Cash Register, 10-Key, Xerox machine, Multi-terminal Telephone
system, Credit Card machine, Alarm system, and Computer with Modem.
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